Forrester Research published its popular enterprise architecture (EA) trends research, the Top 10 Business Technology Trends EA Should Watch: 2012 to 2014.

Master data management (MDM) remains among the top technology strategies that are expected to deliver the most business value. It’ll also require the most change to technology landscape over the next three years.

Going back 2 or 3 years, the anticipated trend around MDM was that it was going to significantly mature as a technology and architecture. It was also expected to accumulate skills, best practices, and methodologies to effectively deliver MDM capabilities.

According to Forrester, this to some extend this materialized/ Based on the research the clients are taking more practical and insightful approach about MDM architectures, best practices, strategies, governance, and vendor selection than previous past years.

The papers identifies two specific trends around data management and governance: